Identifying Audience

For my video production, it is important for me to identify my audience so that I have a general set of targets to hit with the aspects of my video. In order to help with identifying my audience for my music video, I have decided to use video interviews.

My ideal audience member would be able to understand the mental health links in my video, as well as be able to follow the plot. Due to the slightly disturbing elements of the video, younger people and children wouldn't be recommended to watch this video, they may end up disturbed by some of the imagery and becoming upset. However, older audiences such as adolescents and up may be less likely to be disturbed by the video and more likely to understand the concepts as a whole.

Considering the ideas in my video, I have decided that my general audience would revolve around  people who can understand the ideas in my video, such as the elements relating to mental health and the idea of two separate minds that are a part of one person.

I've interviewed my friend as an example of my target audience at different stages in the production of my video.
  • Planning


  • Mid-production:

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